WeGrind Back to the Basics

WeGrind Back to Basics

Value the fundamentals

Focusing on the supposedly simple things, to give them space and to recognize their beauty.

As well as the possibilities they offer you to be creative.

Turning off all the noise to find your own rhythm and acknowledge your individuality.

Because it’s not what you see that matters,

it’s figuring out that matters

It’s the constant curiosity to become better,

to become who you can be.

So embrace also the struggle,

love all the details about it.

Remember where you come from and why you began.

And most importantly : Have fun.

Concept: Lena

Talent: Will Barnes

Beats: prepare4tremere & caspacross

Words: Lena Haunstetter

Abstract Biking

To introduce her to the Leatt family, Steffi Marth visited us in the studio to create some abstract Mountainbike action.

Set design by Lena Haunstetter. Thanks to Grashoff & Jank Studios for the support.

Brilliant

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Debora Dances

A Film by Jan Volbracht and Tobias Habermann

Cast: Debora - Faze

Hair & MakeUp: Magdalena Wlodarkiewicz - Nina Klein Agency

Styling: Tomi Blaic - Nina Klein Agency

DOP & Edit: Jan Volbracht

Color Grade: Tobias Habermann Nerger M&O

Production: Knuth Müller

Grip: Knackscharf

Debora Dances

Meow

Commercial shoot for GimCat cat food and BioKat’s cat litter.

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Run Norway

Stunned by the beauty of Norways landscape. And ultra trail runner Marius.

Power & Flow

Power & Flow

The Spirit of Riding

I met with free ride bad ass Bobby Root and we got down to the spirit of riding. The photos were published in TRAILS magazine and Freeride.

Motion Trails

Motion Trails

WeGrind

WeGrind

Basketball ist größer als jede Einzelne.

Jedes Dribbling, jeder Pass, jeder Wurf, jede Sirene.

Es geht um die Hingabe, Demut und den Grind.

Der Kultur etwas zurück zu geben.

Du musst die Stunden investieren um besser zu werden

Aber mehr als alles andere musst du kompetitiv und aggressiv sein

In jedem Play musst du deinen Gegner attackieren.

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Das ist Basketballkultur, das ist we grind - bigger than us

Konzeption und Set Design Lena Haunstetter

Neon Ball

Free work with Scootie Guyton. He scored 28 in the deciding game to lift the Hamburg Towers into the first league.

Set design by Lena Haunstetter.

Veringsvossen

La Famigila

Getting of the couch can be hard. A guy who doesn’t seem to know this feeling is Basso Bikes Brand Ambassador Mike Egger. I met him near Zürich, Switzerland for this one.

Freaky Murder

He is so skate. And he is my favorite influencer.

pink

Pink Tape

Drive!

About the emancipation of women in Saudi Arabia. For JvM/Neckar and Hyundai.

Living life in Laguna Beach

I visited Richie Schley in his new home in Laguna Beach. It ended up being an editoral for TRAILS magazine.

La Palma

Editorial for Pedaliéro magazin with Steffi Marth, La Palma.

Kärcher

Keep your bikes clean – free work

Val d'Allos

Race coverage for Pinkbike

BCN

BCN is a story about different slopestyle pro riders like Martin Söderström, Max Fredriksson, Lukas Skiold, Anton Thelander, Jakub Vencl, Mark Diekmann and Jonas Bachmann. The location is the famous LaPoma bikepark in Barcelona.

Parts of the series were published in Cycles Stories magazine.